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Caffeinated soft drinks 'used by young adults as energy booster'

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If you suffer from sleeping problems, you may try everything possible as an energy booster to stay awake during the day.

Some people turn on the radio or TV to keep themselves occupied while others open a window in the hopes that a blast of fresh air will stop their eyelids fluttering closed.

But worryingly, young adults are using sugary energy drinks to give themselves a boost to get through the day.

Research from Mintel found seven in ten 16 to 24-year-olds opt for energy drinks to receive a general mood lift, while two-thirds (66 per cent) choose the beverages to improve their performance at work or while studying.

Mintel's senior drinks analyst Jonny Forsyth commented: "The current younger generation are more impatient and keen on living a multi-dimensional, fast-paced lifestyle than has been the case for previous cohorts.

"It also highlights a generational difference, specifically the younger generation's use of everyday 'uppers' and 'downers' to control their moods or enhance their performance. Therefore, in spite of having less money in their pockets, they are happy to pay for added energy to facilitate their full-on lifestyles."

It could even be the case that excessive consumption of energy drinks creates problems at night time, because they are full of stimulants like caffeine.

This leads to a vicious cycle where individuals are too wired to go to sleep and turn to energy drinks the next day to keep them awake.

Meanwhile, Kate Di Prima, dietitian and spokeswoman for the Dietitians Association of Australia, told The West Australian that drinking too much caffeine can interfere with the way the body absorbs vital nutrients, such as calcium.

"Over-consumption of caffeine can cause anxiety, nervousness and digestive problems, and if consumed late in the day it can prevent a good night's sleep. In some people, caffeine can increase heart rate and blood pressure," she added.
 

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